Brand identity, web design & development for new planning permission data service provider.
Planno is a startup business allowing construction workers to access new lead data based on homeowners seeking planning permission. We created a new brand identity, website and custom backend system.
The Planno project was very interesting as it required a completely custom online platform linking to a third party API. The whole premise of Planno is to provide users with any planning permission submissions within a chosen area. Users can search online at any time for submissions in a chosen area or sign up to recieve email alerts direct to their inbox.
We created a brand new brand identity for Planno. Our process starts with market research and creating a number of mood boards that fit into the brand requirements. We then created some initial design concepts that were developed into the final version. This consisted of a new logo, colour scheme, custom fonts and bespoke illustrations. All this combined created a strong brand identity which could be deployed across all medias.
The Planno website was designed from scratch and incorporates a modern web design that integrates into the brand indentity seemlessly.
The website uses our in-house website content management system that allows the website to be easily updated.
This website required a lot of custom web development which included integration with online API systems and process data into a custom database. We created a custom backend control panel that allows administrators to manage new customers, orders and accounting data.
The website was designed to work on all devices including mobiles, tablets and desktops.