Search Engine Optimisation

What is search engine optimisation?

SEO or search engine optimisation refers to a number of tactics used to increase your ranking for specific keywords and search times on Google and the other major search engines, such as Yahoo and Bing.

To understand the true meaning of SEO, we can break it down into three different parts: quality of traffic, the quantity of traffic, and organic results. Let's take a look at each.

Quality of traffic

You can attract thousands of visitors, from various locations worldwide, yet if they are coming to your website for the wrong reasons, it's not going to help your search engine ranking at all! So, if you're a farmer selling apples and people are coming to your website for Apple computers, you're doing yourself no favours!

Quantity of traffic

Once you have the correct people clicking on your website links from search engine website pages, the more traffic, the better. However, it is vital to stress that quality comes first and then quantity second. 

Organic results

Adverts make up a considerable portion of a lot of SERPs. Organic traffic refers to any traffic you don't need to pay for. We will build an expert strategy that enables you to increase the amount of organic traffic your website gets.

How does search engine optimisation work?

A lot of business owners end up paying for SEO services, and they don't really know what they are getting in return. This is because they don't understand how search engine optimisation works.

We will give you an overview of how SEO works so you can understand how our service can benefit you.

Google, or any search engine you are using, has a crawler, which will go out and gather information about all of the content they find on the web. The crawlers will then build an index from this information, which is fed through an algorithm. This then tries to match the search engine query with the most appropriate data.

There are lots of different factors that Google uses to rank sites. This includes domain-level, link authority, quality of internal links, trust factor, content relevance and quality, traffic, usage signals, social metrics, and much more. 

If you are to have an effective search engine presence, you need a strategy that helps you to fulfil all of these ranking factors. That is what we can help you to create.

SEO is not a one-time thing either; it needs continual attention to make sure that you continue to climb up the search engine result pages and dominate your industry. 

How our SEO team can help

Our team has many years of experience and a diverse skill set, enabling us to put together a unique strategy that is right for your needs and target audience. 

No matter whether you need us to be your full SEO team or you simply need some support for your in-house marketing personnel, we can assist. We will work alongside you, conducting in-depth research to put together a plan that is right for you.

Our approach includes extensive market and keyword research, enabling us to provide you with realistic forecasts and projections of the opportunity within your market. We never make promises that we can't keep. 

We offer a wide range of SEO services, from on-site SEO to link building. We will ensure that you have high-authority, relevant links pointing to your website, as well as structuring your site in the best way for the search engine bots. 

Our service includes:

• SEO auditing, including broken links and errors, fresh content, and keyword relevance 
• Link building and content marketing
• On-site SEO services
• Technical SEO services, including user experience design, search engine crawler access, site maps, page load times, reviewing backlink profiles, canonical issues, duplicate content, internal linking, and site architecture 

Contact us today for more information

If you would like to find out more about the search engine optimisation packages we provide or you want to discuss your unique requirements, please do not hesitate to give us a call. 

You can reach us on 0117 374 3027 or submit your query via our website, and we will get back to you as soon as possible.