The majority of websites that are created are designed, built and the content added and that's it. They are rarely updated, changed or refreshed. The happens for a number of reasons but the most common being that you don't have the tools to be able to easily update your website.
Did you know it's free and really easy to add Google analytics to your website? Simply login to your account, edit your website then click on search engine optimisation. Once you have your Google Analytics account setup just paste in your code and your website will start to be tracked.